PR Landing Pages: Tips From a Web Designer

By Michael Gephart, Web Designer

At the start of 2023, there were 311.3 million internet users in the U.S. This is about 92% of the country’s population. Most people now consume media online. This change has created new challenges for businesses trying to adapt to the fast-changing online world.

In the digital age, achieving seamless, personalized customer experiences demands careful tech and vendor selection within budget constraints. Choosing inadequate vendors or solutions can result in compatibility issues, service disruptions, and significantly escalated costs.

As a seasoned web developer, here are some of the ways I’ve seen our landing pages solve PR problems for comms pros:

Data, data, and more data.

Depending on the type of data you have, it can be one of the most valuable resources in the world. Don’t take it from me, though.

IBM’s yearly “Cost of a Data Breach Report” said the average cost of a breach in 2023 is 4.45 million USD. Data is very valuable and important for business. So, where do we fit in?

Our landing page solution has custom tags. These tags help us categorize and track every click and interaction a user makes on the page. With that information, we can generate reports over time on page reach, page interactions, and even more.

We are excited to help our clients reach more people. We also want to provide a clear and simple user experience.

The process begins with us listening to our clients’ needs and performing a comprehensive wireframing process. Once we agree on the design, assets, and content, our team starts creating a landing page. This page will match the final wireframe. After making appropriate edits and receiving approval, the page is published on the project’s launch date.

In just a few short weeks, you’ve launched one of the most accessible and easy-to-use forms of communication today. That’s pretty cool if you ask me 🤷‍♂️