LANDING PAGES IN PR: INSIGHTS FROM A WEB DESIGNER’S PERSPECTIVE

By Michael Gephart, Web Designer

At the start of 2023, there were 311.3 million internet users in the U.S. alone – that’s about 92% of the country’s population.¹ While it’s not news that the dominant method of media consumption is digital, this shift has caused unique challenges for businesses seeking to adapt to the rapidly-changing virtual world. In the digital age, achieving seamless, personalized customer experiences demands careful tech and vendor selection within budget constraints. Choosing inadequate vendors or solutions can result in compatibility issues, service disruptions, and significantly escalated costs.

As a seasoned web developer, here are some of the ways I’ve seen our landing pages solve PR problems for comms pros:

Data, data, and more data.
Depending on the type of data you have, it can be one of the most valuable resources in the world. Don’t take it from me, though. IBM’s annual “Cost of a Data Breach Report” listed the average cost of a breach in 2023 to be 4.45 million USD.² Clearly, data is big money and big business, so where do we come in? Our landing page solution has custom tagging systems that allow us to categorize and track every click and interaction a user performs on the page. With that information, we can generate reports over time on page reach, page interactions, and even more.

We’re excited to help our clients have the largest outreach they can while providing a clear and concise user experience. The process begins with us listening to our clients’ needs and performing a comprehensive wireframing process. Once aligned on the design, assets, and content, our team begins building a landing page that replicates the finalized wireframe. After making appropriate edits and receiving approval, the page is published on the project’s launch date. In just a few short weeks, you’ve launched one of the most accessible and easy-to-use forms of communication today. That’s pretty cool if you ask me 🤷‍♂️