Please note post-production is not a magic wand. It will not repair, recreate, nor replace any content or the quality of what was captured during production. Excessive or inexperienced use may result in poor quality. Use responsibly.
It's no secret that influencer marketing has exploded in recent years. But as we enter 2024, the landscape is shifting once again. Gone are the days of staged perfection and fleeting partnerships. Today, brands are seeking authentic connections and measurable results, demanding a new breed of influencer marketing that's both engaging and effective.
At the start of 2023, there were 311.3 million internet users in the U.S. alone - that’s about 92% of the country’s population.1 While it’s not news that the dominant method of media consumption is digital, this shift has caused unique challenges for businesses seeking to adapt to the rapidly-changing virtual world.
Out of Home (OOH) advertising is a marketing strategy that involves displaying ads in public places. It has been used for decades, but in recent years it’s become increasingly popular due to its effectiveness in reaching consumers on the go.
At the end of April 2023, I received an email from Kogod School of Business at American University with a headline, “Professors, are you overworked? ChatGPT can help.” It was crunch-time for professors as we worked towards the end of the semester. It was then I realized: instead of looking at ChatGPT as a topic of concern, it was time to embrace it.
In today’s fast-paced environment, audiences seek out bite-sized amounts of information on social media that they can instantly digest and share with others.
Message to PR pros: Ignore paid media at your own peril! This was my mantra 10 years ago. And it’s my mantra today.
B-Roll is a funny name to describe video, right? Industry folk toss the term around like everyone knows what it is, but DO we? I asked a small group of my friends who happen to be distinguished professionals in both television and film – and their answers vary, but are all true: “Cover video” “Video that matches the words” ...
Influencer Marketing Toolbox: Amplification When you ask someone on the street to define a “social media influencer” they may mention Kim Kardashian, or someone similar. Celebrities who are famous for being famous can claim amazing reach but are mega influencers worth the high rate they charge? Sometimes…if the product is a perfect fit an...
Native advertising is a versatile digital tactic we recommend to many of our clients. It boosts your brand’s visibility online and drives clicks and engagement. So, what is native advertising? The key is in the word “native.” Native ads match the look and feel of the website on which they appear. In other words, unlike display ads or ban...
