It’s no secret that the ability to tell stories is imperative in helping to drive consumer/brand relationships. PR Surveys have become a MUST for consumer brands and PR agencies alike to obtain robust market insights for their storytelling purposes.
However, once the PR Survey’s data is in, how can it best be leveraged for those storytelling purposes?
Infographics can be a powerful storytelling tool through compelling, visual communication, and applying them to the results of a PR Survey is no exception. Here are five things to consider when designing an infographic to pair with your PR Survey:
1. Be aware of the data segments and what they have to offer visually.
Comparison stats can be great for translating into graphics. The ability to visualize a statistic such as ‘_% of people prefers SUV’s over Minivans’ goes over well for visual storytelling purposes.
2. Wording can affect a lot.
Be cognizant of how statistics are worded compared to the space available within the infographic. Word segments that are too long can detract from the flow of the document and give it an awkward feel.
3. Choose a color scheme.
A sound color palette is vital. If the colors are harmonious, it will likely hold a viewer’s attention for longer. Avoid using a bunch of random colors in the infographic because they can be overwhelming and confusing to the reader. Instead, try using a set, limited color palette for the best results. A bunch of random colors is confusing and overwhelming, and the same rule applies to using too many fonts.
4. Pay attention to layout.
When translating a bunch of stats into an infographic, always try to make sure the images fit together. Having a good visual flow in the document will keep the reader’s eye moving and is inherently more pleasing and engaging to look at.
5. Watch the display settings.
One of the biggest things to take into account is the format that the PR Survey infographic is intended to be displayed. Print can be fairly forgiving, as it can be translated into nearly any size or shape; however, if you plan on your PR Survey Infographic to be digitally housed, aim for them to be user-friendly. Graphics that are too small might be hard for consumers to read, while documents that are too long can mean scrolling to get the full scope of the content being presented — both run the risk of losing the reader’s interest.
As with all brand-building efforts, the goal is to surround your consumers with positive experiences through carefully thought out research and engaging storytelling. Want to know more about getting the most out of your recent PR Survey? Need to conduct a meaningful PR Survey for your brand? We’re here to help!