4media group Launches Global Brand

4media group has launched its global brand, bringing the company’s London brands under one name, and unifying the global offering.

This is big news.

Check out the press release below:

London — 4media group completed the transition of merging 4mediarelations into the group to become a fully integrated marketing and communications company. The rebrand is set to unify the group’s global offering, with a broader spectrum of services across UK and US offices.

Alongside the completion of the rebrand, 4media group announced the hiring of Iain Pratt as group CFO. Pratt joins from Edelman, where he acted as finance director, running the commercial finance team and overseeing financial analysis and planning.

Pratt previously spent nine years working for Ogilvy as finance director, where he led commercial relationships with clients including Land Rover, British Gas, British Airways and Public Health England. At Edelman, Pratt developed a passion for training marketing and public relations professionals in commercial finance, which is invaluable in today’s competitive marketplace.

Ian Jenkins has been promoted to Group Head of Strategy, Insight and Intelligence, overseeing the growth and development of the group’s market research and insight offer. Jenkins has worked alongside 4media group since 2015, heading up Intrinsic Insight, the qualitative research arm of the group.

Ian is a senior qualitative and quantitative practitioner with over 20 years of insight experience into consumer behavior, communication and brand development. Following senior research roles in the automotive industry, Ian was co-founding partner in Prescient, and a board Director at Loewy Group.

Edward Cyster, CEO of 4media group, said:

2019 marks a new chapter and we are aligning this new period of growth with several strategic hires. Over the next several years we will continue to build on our core strengths as an agency group whilst becoming a fully integrated agency, offering a full spectrum of media, public relations and market research services for all our clients.

Iain Pratt is a brilliant addition to the team, his experience speaks for itself and we are delighted to have Ian Jenkins join our executive team. The group has benefited greatly from what we are able to do with Intrinsic Insight onboard, so we are pleased to develop that relationship.

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