Government Relations & Communications Strategies
About 4media 4publicaffairs
Launched in August 2024 by 4media group, 4media 4publicaffairs is led by industry veterans Susan Apgood, Laura Pair, Peter McCluskey and Zach Seidenberg. This division emphasizes a data-driven, tactical approach to public interest PR and government relations strategies, leveraging internal expertise across various disciplines to deliver superior client service and impactful results. The team is dedicated to creating highly specialized nonprofit, public interest, and government communications strategies that are informed by comprehensive data analysis and targeted messaging, ensuring that each campaign resonates effectively with its intended audience.
Problems we solve
With more than 100 years of combined experience, we deliver results for our public affairs clients every day. We can help you with:
Public Awareness
- Health Campaigns
- Education Campaigns
- Environmental Campaigns
- Financial Education Campaigns
- Legislative/Hill Day Campaigns
- Safety Campaigns
- Social Issue/Advocacy Campaigns
- Voter Outreach Campaigns
Find Your Audience
- Media Scan
- Insight Map
- National/Local Surveys
Tell Your Story
- Live Action Video
- Animation
- Advertisements
- Public Service Announcements
- Infographics
- Social Content
- Strategic Media Relations
- Media Placement
- Media Tours
- Ad Buy
- Digital
- Influencer
- Statewide and Regional Targeted Campaigns
Clients We’ve Helped
Thought Leadership
Our 4media 4publicaffairs Team
Laura Pair
Chief Business Officer
As a member of Executive Leadership, Laura oversees new business development and client experience. She also handles media and communications strategy for clients such as AARP, Elevance Health and Prevent Cancer Foundation.
Zach Seidenberg
VP, Client Relations
With 20+ years of newsroom, broadcast, PR, and media relations experience, Zach has covered politics, public affairs, and public policy issues as a statehouse public radio reporter in Tallahassee.
Peter McCluskey
VP, Client Relations
Peter is based in Washington, D.C. and handles business development and account management for his clients, which include government agencies and the nation’s top trade associations, non-profits, public relations and marketing agencies and government agencies.