Insights

4MEDIA GROUP ANNOUNCES KEY SALES LEADERSHIP UPDATES TO PROPEL COMPANY VISION AND GROWTH

Date: 01 May 2024

4media group is pleased to announce the promotion of Rick Sannicandro to Senior Vice President of Revenue Operations, effective immediately. With decades of experience across broadcast news, production, operations, client success and sales management, Rick brings a wealth of expertise and a proven track record to his new role.

Rick joined 4media group in 2022 and has since played a pivotal role in designing strategy, client experience and sales processes that have significantly contributed to the company’s success. He has demonstrated exceptional leadership and has been a passionate advocate for 4media group’s client-partners and internal teams alike, consistently driving the company’s strategy and client solutions forward.

“Joining 4media group has been an incredible journey, and I am immensely grateful for the opportunities I’ve had to learn, grow and contribute to our shared success,” said Sannicandro. “I’ve been fortunate to work alongside some of the most talented and dedicated professionals in the industry, and I’m excited to continue this journey in a new capacity.”

Before 4media group, Rick served as the Remote Production Manager for ABC News’ WTN division, led operations at Medialink Worldwide, and spent over a decade in sales and client success roles at MultiVu, a Cision Company.

Rick’s change in roles coincides with a strategic shift for 4media group’s Chief Revenue Officer, Chris Poidomani. With Rick at the helm of sales leadership, Chris will transition into a new role focused on long-term strategic planning and enhancing the overall vision for the company. This move aligns with 4media group’s commitment to innovation and excellence, positioning it at the forefront of the industry.

Rick Sannicandro
SVP, Revenue Operations

“We are thrilled to see Rick step into this role and have every confidence that his leadership will greatly enhance our operational capabilities and client services,” said Ed Cyster, founder and Global CEO of 4media group. “Additionally, Chris’s shift in focus will invigorate our strategic initiatives and help us achieve new heights.”

Please join us in congratulating Rick and Chris on their new roles as we continue to advance our mission to deliver outstanding service and innovation to our clients.

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