4media group is pleased to announce its newest department, 4media 4publicaffairs. This announcement is the culmination of a years-long mission to align the best talent in pursuit of offering superior, highly specialized public affairs-focused services to our clients.

“With so much public affairs experience in one place, it was inevitable that we would launch this specialty practice,” said Laura Pair, 4media group’s Chief Business Officer. “Our message to public relations professionals working in this space is simple: We understand the challenges you face, and we have solutions for you.”

Headed up by industry veterans Laura Pair, Susan Apgood, Peter McCluskey and Zach Seidenberg, 4media 4publicaffairs leverages internal subject matter experts across intelligence, creative, communications and influencer to offer clients a seamless pathway to integrated public affairs campaign strategy and execution.

“Our extensive service portfolio allows clients to select the most impactful options tailored to their specific needs, encompassing surveys, audience mapping, content creation and multi-channel distribution, media relations and media tours and more,” explained Susan Apgood, Executive Vice President of Client Engagement at 4media group. “Our internal subject matter experts engage directly with clients to align tactics that deliver optimal outcomes. Our team provides support throughout the campaign activation phase. Clients look at us as an extension of their team.”

Within this new department, 4media group serves as a strategic communications partner to non-profits, government agencies, associations/organizations, and PR agencies. Whether engaging with 4media on an ad hoc or annual basis with the partner+ experience, the team seeks to provide exceptional service and value for clients.

Key benefits of engaging with the 4media 4publicaffairs team include:

  • Integrated team who can provide everything from in-depth qualitative and quantitative market research to content creation, media relations, media buying and influencer relations
  • Experienced team of public affairs professionals who know how to shape messaging and reach target audiences
  • Professionals who can help manage an entire campaign or just one component
  • White label service when desired

“It’s the perfect time for 4media group to be expanding its public affairs offerings,” said Zach Seidenberg, VP of Client Relations at 4media group. “With high stakes messaging around the upcoming 2024 elections, reaching out to key audiences at the state, local and national level will be critical for many organizations now through November and beyond.”

4media 4publicaffairs is the second specialty practice area that 4media has launched recently. 4media 4health debuted in Oct. 2023.