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4MEDIA GROUP WELCOMES SILVIA MANRIQUE AS SENIOR VICE PRESIDENT OF PUBLIC RELATIONS

Date: 23 Jul 2024
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4media group to Further Grow PR Services with New Leadership within Integrated Services Division

4media group is excited to announce the appointment of Silvia Manrique as Senior Vice President of Public Relations. Based in Chicago, Silvia will lead the U.S. PR services team within the Integrated Services department. Well known for its deep experience in broadcast media relations through its satellite media tour offerings and other broadcast solutions, 4media group’s strategic addition underscores the agency’s commitment to enhancing its public relations services holistically as the industry evolves and earned, owned and paid media are no longer siloed.

An agency veteran with tenures at Axis Agency (Weber Shandwick), Ketchum and Dig Communications (now ICF Next), Silvia brings more than two decades of experience in developing and leading marketing communications and earned media strategies for some of the world’s most prominent brands. Her extensive background in launching integrated campaigns for brands like Clorox, Meta, Anheuser-Busch, Nestle and ALDI together with her expertise in CPG, tech, public affairs and multicultural marketing communications will work to drive the agency’s public relations offering forward.

“We welcome Silvia to the 4media group family,” said Ed Cyster, Global CEO and founder of 4media group. “Her proven track record of delivering exceptional results will be invaluable as we continue to grow and innovate in the public relations space. As we expand our public relations offerings, Silvia’s leadership will further strengthen our ability to deliver impactful and measurable results for our client-partners.”

The Integrated Services department at 4media group is dedicated to providing comprehensive communication solutions, including qualitative and quantitative research, media relations, influencer strategy and management and content creation. In today’s fast-paced and interconnected media landscape, having an integrated approach allows for more cohesive and consistent messaging across all platforms. By combining various communication disciplines, 4media group ensures that clients receive a unified strategy that maximizes their efforts and dollars.

“Our partner+ clients may particularly benefit from Silvia’s influence,” added Cyster. “Adding to the depth and breadth of our expertise and providing them with continuing innovative strategies will undoubtedly drive further success.”

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