Are you heading to the Mid-Atlantic MarCom Summit in Arlington, VA this Oct. 9th? If so, be sure to catch 4media group’s Chief Client Officer, Laura Pair, for her afternoon session, “Public Service Announcements: The secret weapon you’re probably not using.”
Are you using the power of Public Service Announcements (PSAs) to garner millions of dollars of free advertising time? In Laura’s session, she’ll be diving into this underrated strategy that guarantees tremendous ROI. If you work in government, in a non-profit, in an association, or in health, pharma, safety, advocacy, education, social services and more — and you aren’t using PSAs — you’re leaving audience attention, public trust, and even funding on the table.
Attendees will walk away with insider strategies to:
- Learn what makes a PSA different from an advertisement
- How to prepare a PSA campaign
- What you need to qualify for free media airtime
If you’re going to MarCom Summit, add Laura’s 2:15pm session to your schedule. You don’t want to miss it!
4media group is a proud sponsor of the Mid-Atlantic MarCom Summit. Learn more here: marcomsummit.co
