Whether or not you attended this year’s Mid-Atlantic MarCom Summit in DC, our (admittedly biased) highlight of the conference was Laura Pair’s afternoon session, “Public Service Announcements: The Secret Weapon You’re Probably Not Using.”
We’ve grateful for the positive feedback we’ve received – and hear those who wish they could have attended – so we’re offering it again as a LinkedIn Live event! We’d love to have you and/or your colleagues join us on LinkedIn on Nov. 12 at 2:00pm ET.
More about the event
Are you using the power of PSAs to garner millions of dollars’ worth of donated airtime? If not, we’d love to show you how!
During this session, we’ll deep-dive into one of the most underused strategies for communicators and marketers to earn media attention: Public Service Announcements (PSAs).
Attendees will gain these insider insights:
- What makes a PSA different from a traditional advertisement
- Why PSAs are a game-changer for government, nonprofits, trade associations and even brands if you’re willing to work within the rules
- How to prepare a PSA campaign for optimal message engagement
- How to qualify for donated media airtime
If you’re looking for a cost-effective way to raise awareness for a cause or help the greater good, we’d love to have you join us.
About Laura Pair
Laura began her career at Target Video News, where she focused on video production and media relations for brands, government agencies and non-profits. In 1996, she founded OnCue Productions, and four years later sold the company to News Broadcast Network. After a decade running operations at NBN, Laura joined public relations and marketing company Definition 6 and served as Managing Director. As a member of 4media group’s Executive Team, Laura manages the broadcast media relations strategy for clients such as AARP, Elevance Health and Prevent Cancer Foundation.
Laura’s PSA work has won numerous awards, including several Telly Awards, the New York Film and Television Festival’s Gold World Medal, a Communicator Award, an Anthem Award, an Anvil Award and two Nonprofit Communications Awards. She has a BFA in Film and Television Production from New York University’s Tisch School of the Arts.