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PR INDUSTRY VETERAN MATT BATT JOINS 4MEDIA GROUP TO SUPPORT COMPANY’S GROWTH AROUND CLIENTS’ “CONTENT AMPLIFICATION” EFFORTS

Date: 13 May 2025
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4media group is excited to announce the hiring of Matt Batt as Senior Vice President of Client Relations. Based in Chicago, Matt will be leveraging his decades of hands-on experience in public relations, communications and sales to drive a new level of client relationships and industry partnerships.  

With a unique blend of experience as a PR and integrated communications professional, Matt has spent the past 5 years in leadership roles with some of the largest industry solutions providers such as Cision (MultiVu) and Notified (GlobeNewswire). During that time, Matt leveraged his former “buyer” knowledge to help shape solutions that were important to today’s content-driven communications landscape. 

“I’m so excited to be a part of 4media group’s ‘gap fill’ and senior-level execution approach that the team has already established through partnerships with so many agencies, brands and non-profit organizations,” said Batt. “In particular, this team is uniquely positioned to help brands maximize their content amplification strategy, which is one of the top investments being made across the industry today.” 

Having worked for more than 20 years on the practice side of the industry, Matt has driven corporate communications strategies & teams within the technology and home improvement sector and has led the communications efforts for some top brands such as Kohler, Sears, Craftsman, Kenmore, Master Lock, Elkay and many more. Matt ran his own national media relations practice for 7 years and led a variety of top consumer clients and teams as an SVP at Zeno Group in Chicago.

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Matt Batt
SVP, Client Relations

“We welcome such a seasoned industry veteran as Matt to the 4media group family,” said Ed Cyster, Global CEO and founder of 4media group. “His deep industry experience will expand our continued growth across a variety of vertical industries and partnerships. Matt may be one of the only professionals in the PR and communications industry to have a 360-degree perspective on the solutions needed to help brands take their storytelling to the next level.” 

4media group offers a truly unique blend of solutions based on our pillars of forward-thinking Intelligence, Content, Communications, & Digital services.

If you aren’t maximizing your investment in content creation and ensuring that key audiences are seeing and acting on that content, please contact us. We can help!

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