On May 14, 2024, our in-house market research team from Atomik Research hosted a LinkedIn Live Event where they discussed key findings from novel research to support healthcare communicators. Click on this link to see what you missed or re-watch the conversation.
In an era where massive amounts of medical and health-related information are at our fingertips, healthcare communications play a crucial role in empowering general health consumers and patients. Effective communications ensure that individuals are well-informed, engaged, and active participants in their health decisions and management and help facilitate a more collaborative and productive dialogue between consumers, patients and healthcare professionals.
The full report is now available! This first report in a series of Atomik’s Healthcare Communications Perspectives is based on the recent survey conducted by Atomik Research and offers insights and some practical guidance for communications professionals by delving deeper into:
- U.S. adults’ sentiment around health activation, management and decision making
- How they can use the power of information to support them throughout their health journey
- What can be done to help them navigate the information and communications clutter
Download the report to learn more about this research, key data points and takeaways.