Podcasts offer a platform for your brand to have authentic conversations with your customers and clients, and 4media group can now help make your podcast a reality.
We have launched new podcast services offering consulting, production and distribution. Now more than ever, brands have the opportunity to engage with their customers in an authentic manner, where customers can feel like they are being spoken to and not just spoken at.
Nearly one in four U.S. adults are listening to at least one podcast per week, according to a new study titled The Infinite Dial 2020. In fact, weekly podcast consumption has grown more than threefold since 2013.
Podcasts are a highly effective owned tactic that allows you to control your brand message while establishing your company’s voice on a new-to-you platform. The intimate, longform audio medium grows thought leadership with expertise and builds brand loyalty with consistently relevant content.
This tactic also turns your company and employees into thought leaders in your industry, helping to cement your reputation as experts in your field. Effective podcasts not only have superior audio quality but also the foundation of a defined content calendar and strategy, complete with benchmark segments and potential guest booking lists.
Our new services include the following:
- Series content strategy and calendar development
- Overall content theme development
- Writing of narration and Q&A’s
- Guest booking
- Production and post-production, including recording and editing
- Support for podcast integration into other already existing earned channels
- Host procurement and/or guidance
- Distribution
- Marketing for increased listenership
For more information about our podcast services, please contact us!