PLANNING YOUR PAID MEDIA CAMPAIGN: A GUIDE FOR PUBLIC RELATIONS PROFESSIONALS
Message to PR pros: Ignore paid media at your own peril! This was my mantra 10 years ago. And it’s my mantra today.
REACHING YOUR CUSTOMERS WHERE THEY ARE: THE BENEFITS OF NATIVE ADVERTISING
With the ever-changing nature of the marketing world, it is vital that the ways we communicate are innovative, data-driven, and successful.
MODERN-DAY MEDIA RELATIONS: HOW TO FIND A RELEVANT ANGLE IN A COVID WORLD
The first few waves of the pandemic caused a major shift in the media landscape as we adapted to our new normal by virtually connecting reporters to spokespeople from their living rooms.
THREE REASONS INFLUENCER MARKETING IS WORTH IT
In the past decade, the word “influencer” has transformed from a buzzword to an essential component in a brand’s marketing repertoire. According to the Influencer Marketing Hub, 93% of marketers have used influencer marketing strategies in their campaigns, and it’s now considered a key advertising strategy. The influencer marketing indu...
SIX TYPES OF BAD RESPONDENTS RESEARCHERS ENCOUNTER
Researchers collect reams of data in a single survey from thousands upon thousands of participants. Some surveys may have had a total of 10,000 respondents who opted in to take the survey, but only 1,000 made the final cut to qualify for the sample. When surveying thousands of participants per research project, you’re likely to run into a variety...
DRESSING THE SET: ENSURE THE SET SUPPORTS THE STORY
What is that behind him? Since the onset of the pandemic and our migration into a seemingly virtual world, we’ve gotten glimpses inside the homes and offices of people you normally would have never seen before. It’s pretty cool to see how the other half live, am I right? The vast differences in what you saw during those virtual interactions di...
THE REAL TRUTH ABOUT B-ROLL
B-Roll is a funny name to describe video, right? Industry folk toss the term around like everyone knows what it is, but DO we? I asked a small group of my friends who happen to be distinguished professionals in both television and film – and their answers vary, but are all true: “Cover video” “Video that matches the words” ...
4MEDIA GROUP, INC. EXPANDS PRODUCTION AND MEDIA RELATIONS TEAMS WITH TOP TELEVISION AND RADIO TALENT
Former NBC News Channel Producer Jodie Nicholes and Former Westwood One Radio Show Host Blaire Galaton Join The Agency’s Growing Broadcast Public Relations Practice
TIPS FOR AMPLIFYING INFLUENCER RELATIONS WITH NATIVE ADVERTISING
Influencer Marketing Toolbox: Amplification What is influencer marketing? When you ask someone on the street to define a “social media influencer” they may mention Kim Kardashian, or someone similar. Celebrities who are famous for being famous can claim amazing reach but are mega influencers worth the high rate they charge? Sometimes…i...
ENHANCING YOUR INFLUENCER MARKETING CAMPAIGNS WITH RESEARCH
As marketing and communications professionals, we often think we understand consumers and audiences. Conventional wisdom and established thought are valuable in forming a marketing hypothesis, but deeper research to get a unique perspective and uncover unique insights can be the key factor in developing impactful campaigns. We all have heard the ...