Campaign Stats:
- Number of Stations: 935
- Total Broadcast Audience: 19,860,686
- TV English Audience: 19, 421,259
- TV Spanish Audience: 439,427
Following the success of the previous year, The U.S Consumer Product Safety Commission (CPSC) commissioned 4media group to assist them in distributing a b-roll package for their annual Fireworks Safety Campaign. The project aims to reinforce safety around fireworks and how to celebrate holidays safely.
The b-roll captured the dramatic fireworks display, set off by the CPSC, on the National Mall in Washington D.C., as well as the latest statistics released by the organization on the number of firework related deaths and injuries.
After the b-roll was produced, 4media group arranged for two separate satellite feeds of the b-roll with soundbites and pitched the story to National Television outlets and local TV stations for a period of two days securing a total of 935 broadcasts.