It’s no secret that the ability to tell stories is imperative in helping to drive consumer/brand relationships. PR Surveys have become a MUST for consumer brands and PR agencies alike to obtain robust market insights for their storytelling purposes. However, once the PR Survey’s data is in, how can it best be leveraged for those storytell...
A team from 4media had the opportunity to make it to E3, the world’s premier video gaming conference, to produce a b-roll and bites package for media distribution. The entire project, from man on the street interviews, to shooting video throughout the LA Convention Center, to editing, took course over a single day—in hours, as a matter of ...
There is no doubt that video is one of the best ways to engage and interact with your customers, build long-term relationships and generate strong customer loyalty. The critical points about any type of video content are ensuring that it fits with your brand and gives the viewer something useful. The key is to facilitate discussion and create ...
In the world of Satellite Media Tours, we often discuss the fact that there is no such thing as a “cookie cutter” tour–every opportunity presents variations arising from the individual client, the choice of talent, and in some cases the addition of an extra cast member, particularly a pet. Adding a pet to a satellite media tour is a wonde...
If social media has provided us with anything, it must be the opportunity to connect on all fronts. Part of the benefit of that connection is the opportunity for feedback almost instantaneously—something that can work wonders for brands willing to connect with users on a direct level. At 4media, our most recent foray into connectivity came t...
It is perhaps one of the most unique characteristics of the internet that the things which separate us can have the effect of bringing us closer on a much larger scale. The latest example of this phenomenon is that single word, monotonously making its way into eardrums across the world: Yanny. Or Laurel, if you’re one of those people. Th...
It’s fun to classify things as “the future.” Cronuts are the inevitable future of both donuts andcroissants; autonomous vehicles are the future of driving; the same two teams playing yet again is the future of the NBA finals. And, if you can believe it, there was a time when video was the future of all manner of things: the internet, adverti...
In writing, as in life, things change. Venues for practicing the craft multiply, and the truly adept writer must be capable of altering his or her voice to reach diverse and fragmented audiences, each in search of information tailored to them. To write well, we must all consider who we’re writing for. And the frequency with which audiences ch...
When creating video content for TV and online platforms, it’s important to ask yourself three vital questions: Who would watch this video? Would YOU watch this video? Would YOU share this video? A colleague in the 4media Group London office penned a noteworthy article, “THE CHANGING FACE OF TV AND ONLINE VIDEO.” Much of what...
Let’s face it, Millennials have a bad rap. As a Millennial myself, I have received my fair share of criticism and generalizations. We hear we’re lazy, distracted, entitled and rude. Research begs to challenge our reputation and actually shows millennials are workaholics, they have longer track records with employers than Gen X and they have ...
