PLANNING YOUR PAID MEDIA CAMPAIGN: A GUIDE FOR PUBLIC RELATIONS PROFESSIONALS
Message to PR pros: Ignore paid media at your own peril! This was my mantra 10 years ago. And it’s my mantra today.
TIPS FOR AMPLIFYING INFLUENCER RELATIONS WITH NATIVE ADVERTISING
Influencer Marketing Toolbox: Amplification What is influencer marketing? When you ask someone on the street to define a “social media influencer” they may mention Kim Kardashian, or someone similar. Celebrities who are famous for being famous can claim amazing reach but are mega influencers worth the high rate they charge? Sometimes…i...
NATIVE ADVERTISING: WHY YOU NEED NATIVE
Native advertising is a versatile digital tactic we recommend to many of our clients. It boosts your brand’s visibility online and drives clicks and engagement. So, what is native advertising? The key is in the word “native.” Native ads match the look and feel of the website on which they appear. In other words, unlike display ads or ban...
WHY ADDING NATIVE ADS AND CONTENT RECOMMENDATION TO YOUR SMT IS A MUST
At 4media group, we believe that it’s a mistake to let any single broadcast public relations tactic exist in a vacuum. Options for expanding great coverage are everywhere, and getting the most out of any tactic comes down to planning for its future. The satellite media tour is a great example of how content recommendation and native advertising ...
TALKING TACTICS: NATIVE MEDIA RECOMMENDATIONS AS PART OF A PUBLIC RELATIONS PLAN
Welcome back to the 4media group Talking Tactics series, where we’re taking an in-depth look at the tactical elements that can comprise great public relations plans. We’ve already covered what makes a great PR plan, where a satellite media tour can fit in, and how market research is beneficial to any kind of campaign. And today, we’re here ...
THE CONTENT QUESTION: IS YOUR CONTENT CHANNEL SMART?
When it comes to creating high-quality social media content, the list of required steps gets long very quickly; you have to come up with a great idea, draft the content, do multiple revisions, and then finally you post something to whatever is your chosen digital media platform. Sometimes that final step of posting, especially when it comes to s...
4 WAYS SATELLITE MEDIA TOURS CAN DRIVE WEB TRAFFIC
When it comes time to report your successes to a client following almost any media activation, they’re likely to look towards web traffic as an indicator of success – and that makes absolute sense. Nielsen data reveals that certain sectors experience great increases in web traffic after effective media activations, where 63 percent of people...
THE DO’S AND DON’T’S OF SPONSORED CONTENT
Its no secret that sponsored content is nearly everywhere in the modern digital landscape, but the question still stands: What, exactly, is it? Moreover, why is it essential for your marketing strategy? According to the American Press Institute, sponsored content is defined as: “Sponsored content/native advertising appears in many ways. ...
OPTIONS ABOUND: HOW TO RUN AN AWESOME NATIVE ADVERTISING CAMPAIGN
The end goal of most advertising campaigns is increasing awareness, which can be done in an extraordinary number of ways. So vast are the options in fact that one question facing advertisers has to do with discerning which options are actually worth it. Among those options is amplification—the practice of taking a piece of content and then havi...
IN NATIVE ADVERTISING, GEOTARGETING AND INTERESTS DRIVE HIGH CTR
It can be tricky to pull off a great native advertising campaign. There are so many variables, and the internet at large is a saturated space, where ads and posts of all sorts fight for viewers’ attention. But in a recent campaign running across Outbrain, Facebook and Instagram, the 4media team saw some sterling success, and we think we know ...