PR Survey

Atomik Research U.S., the full-service creative market research company within 4media group, today launches the Atomik Omnibus.

Media is changing, but despite a decline in newspapers, U.S. consumers are still watching TV news in addition to getting news online. Atomik Research asked 2,000+ respondents how they consume their news for current events. Here’s how the data stacked up: 58% of respondents watch network TV 57% of respondents read online news sites 49% ...

In the past decade, the word “influencer” has transformed from a buzzword to an essential component in a brand’s marketing repertoire. According to the Influencer Marketing Hub, 93% of marketers have used influencer marketing strategies in their campaigns, and it’s now considered a key advertising strategy. The influencer marketing indu...

Researchers collect reams of data in a single survey from thousands upon thousands of participants. Some surveys may have had a total of 10,000 respondents who opted in to take the survey, but only 1,000 made the final cut to qualify for the sample. When surveying thousands of participants per research project, you’re likely to run into a variety...

There are four main directions on a compass, four seasons in a year and, yes, four is also in our company’s name. So, this time we are narrowing it down to four points you should consider when planning your public relations survey. There is so much to consider when planning a PR survey, like making sure you are asking the correct questions ...

It’s no secret that those of us in PR and marketing sometimes look to the holidays as ‘easy wins.’  There are obvious options available to people in any role. Media pitchers can go after hot dog vendors, propane tank manufacturers, or the fireworks companies with the world’s shortest runway. Video producers busy themselves with preparin...

The battle between skiers and snowboarders is one we’re all familiar with, at least on some level.  It doesn’t even require you to have performed either sport, it just asks that you understand the natural tension created when two different groups are using a finite resource for the same purpose. Quantitative and qualitative researchers, at lea...

If there’s one thing we at 4media group have learned in all our time working in and with media, it’s that sometimes the fastest way to results is just telling it like it is.  And here’s the truth: sometimes your PR surveys stink. Because we’ve done a great number of surveys, and worked with clients running the gamut of creative capac...

In the world of market research, we encounter one single question with striking frequency: “How can we make the most impact with our budget?” It’s a great question, but to answer it requires a solid understanding of what you aim to learn with your research. The fact of the matter, is that different types of research are going to lead to d...

As we continue our examination of the strategies and tactics that can be utilized to pull off incredible public relations plans, it’s time to turn our attention to the value of the public relations survey. Public Relations surveys serve as an extraordinary strategy because they allow PR pros, marketers and market researchers to create content ...