Following recent discussions about a possible ban on prescription drug commercials on television, the pharmaceutical advertising landscape is under scrutiny.
Date: 30 Nov 2018 (Updated on: 20 Dec 2024) If you work in PR or corporate communications, you’ve likely heard the term Satellite Media Tour (SMT). But what exactly does it mean? A Satellite Media Tour (SMT) is a strategic broadcast PR tool designed to help brands, organizations and non-profits deliver their message effectively through a se...
What is that behind him? Since the onset of the pandemic and our migration into a seemingly virtual world, we’ve gotten glimpses inside the homes and offices of people you normally would have never seen before. It’s pretty cool to see how the other half live, am I right? The vast differences in what you saw during those virtual interactions di...
The PR industry is built upon organic and earned media coverage. Our Co-Op Satellite media tours (SMTs) place several relevant non-competing brands together in one SMT, allowing the clients to tell a more rounded story, and increasing the potential for pickup. This earned media coverage is not only cost effective, but often has more hits and gene...
Local news caters to regional and local communities, focusing on events and issues that are important to citizens in each area. Often, local stations will broadcast national news as well as local news, depending on the pertinence of the information. According to Atomik Research, our in-house research division, more than half (56%) of Americans ...
With changing safety regulations and our effort to #stopthespread, the development of virtual satellite media tours (VSMTs) have been instrumental in delivering clients’ stories to the media. Satellite Media Tours have always been a staple in the media relations business, but the virtual aspect of the Virtual Satellite Media Tour has made a h...
Our VP Executive Producer in Spanish Media, Javier Robles, is an expert in the Latino media landscape. He has managed over 600 satellite media tours and produced for Telemundo and Univision, as well as working in stations across Miami. Robles and I sat down in advance of July sweeps to try and answer some of the most difficult questions facing...
When considering a satellite media tour or a television appearance, there’s a list of must-haves that most veterans can pull together with ease. It’s the things one may forget to put on that list, which only become obvious once it’s already too late. One of the things that you may be upset to have left off the list for a great SMT is t...
During the COVID-19 pandemic and lockdown, public relations and communications teams are increasingly relying on a familiar tactic: satellite media tours. The ability to conduct 20-30 television, radio, and/or online interviews in 5 to 10-minute windows in one morning has been an efficient way to conduct media tours for nearly two decades. Howe...
March and April of 2020 have been challenging in the public relations and marketing space, forcing companies and their clients to scrap long-planned campaigns and scramble to determine next steps in a world of coronavirus and social distancing. Here at 4media group, we immediately jumped into action and quickly developed the industry’s first ful...
