Insights-Driven Broadcast
Broadcast PR services like Satellite Media Tours (SMTs), Radio Media Tours (RMTs), and Audio News Releases (ANRs) are essential public relations and communications tactics for efficiently securing coverage and generating impressions.
PR and comms teams are under continuous pressure to maximize budgets. Ensure you’re reaching the right audiences with untold and relevant data-driven stories.
Maximize your tactical broadcast executions with:
Insights Map
An Insights Map helps verify current focus markets and discovers new ones through better narrativeto-audience alignment in conjunction with improved target selection of TV and/or radio outlets. Audience targeting is based on general consumer demographic data points combined with one lifestyle data point (as available in the system). Active link for 60 days.
Media Scan
A Media Scan to identify similar topics in the media within a defined timeframe (45 days), uncovering whitespace so your messages cut through the clutter.
PR Survey
A PR Survey to provide insights that enhance brand storytelling with mediagenic and shareworthy data for paid, earned, shared and owned channels. [Three (3) questions to 1,000 General Population U.S. respondents.]
Make your broadcast PR projects smarter!
