Services

Intelligence

4media group’s full-service creative market research company, Atomik Research, delivers insightful qualitative and quantitative research results that get people talking.

We have a dedicated team of research practitioners with over four decades of quantitative survey experience collectively.

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Game On

With over 20 years of senior-level experience in the gaming industry, we at 4media group understand the intricacies of game development. Our tailored game testing philosophy is designed to assist developers at every stage of the process, helping you address critical issues and achieve success.

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Insights & Analytics

Data is just data without context. There’s no denying that the digital-centric world of today has resulted in data streams that are now data torrents, flooding brands with overwhelming amounts of information. Making sense of it all is just part of the struggle against the tide. Putting it into action is the rest.

  • Performance Measurement

    Our approach considers the complete media mix of the communications effort as well as client-side data such as website analytics and other owned channel data to go well beyond vanity metrics in order to tell the true story of impact on your brand. Performance measurement begins as part of strategy; it informs actions during efforts and illustrates impact afterwards.

  • Digital Media Impact Measurement

    Digital media Impact measurement closes the correlation gap between consumers’ exposure to digital ads and brand/message awareness, attitudes and actions.

  • Social Media Landscape Analysis

    Social media landscape analyses focus primarily on consumer conversations to uncover what they’re doing, thinking, saying and sharing. These analyses result in data-driven perspectives for use in initial communications strategy development and communications planning, and they can also help inform product and services offerings.

  • News Media Landscape Analysis

    A news media landscape analysis helps your brand understand which topics garner the most coverage, who’s driving the coverage and what’s included within it so that your brand can flex strategies, or even simply timing, so that your message is heard, seen and/or read in the ever-changing, crowded news landscape.

  • Crisis Monitoring

    Ongoing support to help to spot issues that have the potential to become a crisis and determine the best course of action to avoid a crisis, or at least mitigate the impact. We monitor both social media and news media to spot potential issues, understand the context and provide recommendations on what course of action to take.

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Qualitative Research

Knowledge is power(ful): cliché, yes, but very true. Uncovering more about what motivates an audience—their behaviors, passions, beliefs and perceptions—gives brands the knowledge that powers strategies to further strengthen marketplace positioning.

  • Focus Groups

    Deep perspectives through group discussions uncover directional insights. Focus groups offer a personalized approach that allows clients to understand their brand in the context of audiences’ lives and uncover genuine connections.

  • In-Depth Interviews

    Individual interviews offer a personal approach either face-to-face, by phone or via online video calls. This individualized approach also allows respondents to elaborate on their answers, leading to more relevant and detailed results.

  • Ethnography Studies

    Ethnography studies are observational in nature and do not include direct conversation with consumers. Instead, researchers observe consumers to better understand how they shop, how they use a product, how they navigate their environment and more to gain valuable and authentic insights into consumer behaviors.

  • Retail Safaris

    Retail safaris are in-store observational studies to garner insights to help empower your brand with actionable, retailer-specific insights that you can leverage for communications strategies and elevating shopper marketing tactics in order to provide your brand with the optimal opportunity for growth.

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Quantitative Research

Insights should be at the heart of any marketing or public relations activity. Those insights, whether through polls, surveys or other quantitative data approaches, provide actionable intelligence and support for any marketing communications effort. It also adds breadth and depth to campaigns and helps generate headlines in the media and shareworthy content.

  • PR Surveys

    Our team of accredited market research professionals field and analyze quality data to enhance brand narratives. The insights from PR surveys will bring depth and credibility to your brand’s story no matter which channels or audiences you’re targeting.

  • Consumer Insights

    Quantitative consumer insights provide your brand with perspectives directly from users of it, and even users of competitive brands, to level up communications and other strategies.

  • Business-to-Business Insights

    Businesses are consumers too, meaning they have needs, desires, personalities. That’s why business-to-business insights share a lot in common in terms of approach as quantitative consumer insights.

  • Tracker Studies

    Tracker studies are long-term (longitudinal) research projects used to build deep consumer insights over time. These studies can also be used to track brand perception and anticipate changes in consumer demand or behavior.

Let’s Enhance Your Brand’s Story with Data