Alison supports the media buying team in strategic implementations of paid solutions across traditional and digital mediums. She’s skilled at effectively and efficiently negotiating a variety of media to ensure overall success of campaigns.
Fun fact: Horseback riding is her favorite hobby.
Lifestyle Expert
As a multimedia lifestyle contributor, Justine Santaniello is a top authority for providing engaging content and innovative products. She has shared her tips and top product suggestions – otherwise known as her ‘Just Haves’ – regularly on Access Hollywood Live, The Wendy Williams Show, Inside Edition, Fox & Friends, Yahoo!, Amazon Studios, FOX Business and more.
As the founder and creative director of JustHaves.com, Justine has become a go-to media and consumer resource for anything and everything related to style, beauty, gifting, entertaining and beyond. Known for her conversational and engaging commentary, Justine has made over 1,000 TV appearances on NBC, CBS, ABC, FOX, CW, WE, The Hallmark Channel, The Weather Channel and QVC. Justine is a regular host of the nationally syndicated show Lifestyle Today for which she also serves as executive producer.
Design & Lifestyle Expert
Martin Amado is a TV personality, interior decorator, lifestyle expert, and author of One-Day Room Makeovers. He is currently a home contributor with a segment seen nationally on a Spanish news program. Most recently, he was a TV host and design expert on a leading U.S. general entertainment network.
Because of his media reach, Martin is also a sought-after spokesperson for satellite media tours, branded TV segments, advertorials and other PR/marketing initiatives. He was the DIY expert and host on three branded webisode series.
Chef, Speaker, Author & Lifestyle Expert
Jamie Gwen is a Culinary Institute of America and a Le Cordon Bleu graduate, a celebrity chef and lifestyle expert, a nationally syndicated radio host, a certified sommelier and a 7-time cookbook author who can be seen stirring up something delicious on television, on the radio and in print from coast-to-coast. She brings the best to radio with her weekly syndicated radio show heard every weekend on 100+ radio stations across the country.
Jamie writes about culinary culture for several national food magazines and her charismatic, engaging and interactive keynote speeches draw thousands annually to charity events, symposiums and conferences across the country. As an Influencer, she has tenured relationships with Disney, Dole Packaged Foods, Kroger, Domestic Home, Bloomingdale’s and more.
Lifestyle, Wellness & Fitness Expert
Valerie Greenberg, founder of You’ve Been VALidated, empowers viewers worldwide by boosting confidence and offering solutions. She produces and presents content on the latest trends across broadcast and social media platforms. Early in her career at Us Weekly, Valerie made headlines as the only print journalist to interview Oprah at the Tony Awards. A seasoned host and producer, Valerie has led high-profile live events like the Bryant Park Hotel’s Oscar viewing party, covered in Page Six, and co-hosted The Ace Gal at The St. Regis in support of Empowering the Unhoused and served as the spokesperson for the Natural Diamond Council. Known for connecting people and fostering relationships, she’s partnered with brands like J.C. Penney and the YMCA to bring joy to underserved youth.
Lifestyle Expert
Julie Loffredi is an award-winning journalist. Julie is also a contributor for Today.com and various other news sites, including Fox News Channel, USA Today, and The Travel Channel. As a television guest, Julie discusses everything from the latest travel news to how to save money to the best products and gadgets to buy.
Registered Dietitian
Amy Goodson, MS, RD, CSSD, LD is a registered dietitian and Certified Specialist in Sports Dietetics. She focuses on overall health, wellness, and sports nutrition. Amy has worked with the Dallas Cowboys, Texas Rangers, TCU Athletics, Ben Hogan Sports Medicine, Dairy Farmers of America, and more. With a bachelor’s degree in communications and a master’s degree in exercise and sports nutrition, Amy is passionate about marrying the two to provide quality, science-based nutrition information through speaking, media, writing, and consulting. As a veteran on-air nutrition expert, she works with RDTV to leverage multi-platform media opportunities on broadcast, digital and social media nationwide. Amy has over 1100 media placements in a variety of TV, radio, and print outlets and is on the Medical Expert Board for Eat This Not That.
VP of Client Relations, Atomik Research
With over 15 years supporting client relationships, Jade is dedicated to cultivating meaningful collaborations. In her previous role at We are Talker, Jade honed a data-driven approach to brand storytelling, leveraging consumer insights to create impactful media campaigns alongside leading PR agencies and in-house teams. As VP of Client Relations, Jade supports the Atomik Research team and is focused on building lasting partnerships based on mutual success, using data-driven storytelling to deliver impactful campaigns. Jade is a graduate of the University of Tennessee at Chattanooga.
Senior Account Director, Feature Impact
Nancy is an experienced account leader who helps organizations connect their messages with the audiences that matter most. She handles media and communications initiatives for clients such as American Heart Association, American Kidney Fund, UNICEF and Healthy Family Project. Her perspective on mission-driven communications is informed in part by her 9 years with the American Red Cross, where she developed a deep appreciation for the unique challenges nonprofit organizations face in raising awareness, engaging supporters and advancing their missions. Known for her collaborative approach, Nancy works closely with cross-functional teams to deliver solutions that support client priorities while driving meaningful, measurable outcomes. She is passionate about improving processes, enhancing the client experience and finding creative ways to bring ideas to life.
VP, Client Relations
Jim O’Reilly is Vice President of Client Relations. He’s been with 4media group since 2018 and has more than 20 years of experience in the PR service area. Among his specialties is working to tell the stories of healthcare associations. Prior to this, Jim worked in broadcast news in Philadelphia and Lancaster, PA. He’s a graduate of Temple University in Philadelphia and currently serves as immediate past president of the Publicity Club of Chicago.
VP, Client Relations
With over 20 years of experience, Heather specializes in empowering healthcare clients to effectively connect with their audiences through integrated multichannel solutions. Previously a Strategist at MultiVu, she crafted and executed a wide range of branded and unbranded healthcare campaigns. Heather has led successful initiatives focused on disease awareness, brand amplification, FDA approvals, and more. By combining traditional media strategies with innovative digital approaches, she consistently ensures that each campaign is a success. Driven by a passion for impactful storytelling, she energizes 4media4health by continually seeking strategic ways to elevate our clients’ healthcare communication.
SVP, Client Relations
Reni Mitchell brings more than 25 years of specialized experience to healthcare public relations, having led successful campaigns for some of the industry’s top pharmaceutical and healthcare companies. Prior to joining 4media4health, Reni served as the head of healthcare at MultiVu, a division of Cision PR Newswire, where she honed her skills in delivering impactful branded and unbranded campaigns. Her deep knowledge spans the complexities of both regulated and consumer health sectors, making her an invaluable partner for clients seeking strategic and results-driven communications.
At 4media4health, Reni has embraced innovative tools like Atomik Research and collaborates closely with expansive in-house teams to deliver comprehensive media solutions. She excels at blending traditional public relations and broadcast tactics with cutting-edge digital strategies, ensuring each campaign not only meets but exceeds KPIs. Known for her client-centric approach, Reni is readily available to strategize, troubleshoot, and deliver tailored solutions that drive measurable success.
VP, Client Relations
Peter is based in Washington, D.C. and handles business development and account management for his clients, which include government agencies and the nation’s top trade associations, non-profits, public relations and marketing agencies and government agencies.
Before joining 4media, Peter served as a Divisional VP for MultiVu, a Cision company. During his career, Peter has developed and implemented national awareness campaigns for clients, including US Department of Health and Human Services (HHS), Federal Communications Commission, US Army, US Veterans Administration, Salvation Army, USA Today, Coca-Cola, the Ultimate Fighting Championship (UFC), and NASCAR, among others.
Peter received a BA from Saint Anselm College in Political Science with a certificate in Russian Studies. He lives in Washington, D.C. with his wife and three sons, Pete, Philip and Sam, and their one-eyed rescue Pitbull, Layla.
VP, Client Relations
With 20+ years of newsroom, broadcast, PR, and media relations experience, Zach has covered politics, public affairs, and public policy issues as a statehouse public radio reporter in Tallahassee. Since 2006, he has led client media campaigns, managing publicity and broadcast interviews from notable events, including the DNC, large policy conferences, the Consumer Electronics Show, the Super Bowl, and major auto shows nationwide. Zach’s background spans corporate, non-profit, association, government, and issue advocacy clients, making him adept at helping clients communicate with key audiences through the media. He earned his B.S. in Telecommunications from the College of Journalism and Communications at the University of Florida. A native of the DC area, Zach resides in Reston, VA.
EVP, Strategic Growth
Laura strategically advises the executive leadership team on business development opportunities and the client experience. She also handles media and communications strategy for clients such as AARP, Elevance Health and Prevent Cancer Foundation. Laura began her career at Target Video News, where she focused on video and media relations for brands, government agencies and non-profits. In 1996, she founded OnCue Productions, and in 2000, sold the company to News Broadcast Network. After a decade running operations at NBN, Laura joined public relations and marketing company Definition 6 as Managing Director. Laura’s work in public affairs has won numerous awards, including several Telly Awards, the New York Television and Film Festival’s Gold World Medal, a Communicator Award, an Anthem Award, an Anvil Award and two Nonprofit Communications Awards.
EVP, Client Relations
Susan is the founder of News Generation, a premier media relations firm which she launched in 1997 and sold to 4media group in April of 2020. Apgood is an EVP of client relations and focuses on connecting D.C.-based clients with media looking to get their story told. Apood’s passion is in public affairs and issue-based work that allows consumers to make better decisions about their finances, health and overall well-being. She earned her MBA in finance from American University and BA in economics from George Washington University.
