Melissa leads business operations, integration, and growth initiatives at 4media group, where we’re shaping the future of earned media as a service by combining PR, media relations, market research, editorial strategy, owned distribution and proprietary reporting to help brands build authority, visibility, and measurable impact.
Fun fact: On her roller derby team, Melissa was known by the alter ego Axl Woes.
VP of Client Relations, Atomik Research
With over 15 years supporting client relationships, Jade is dedicated to cultivating meaningful collaborations. In her previous role at We are Talker, Jade honed a data-driven approach to brand storytelling, leveraging consumer insights to create impactful media campaigns alongside leading PR agencies and in-house teams. As VP of Client Relations, Jade supports the Atomik Research team and is focused on building lasting partnerships based on mutual success, using data-driven storytelling to deliver impactful campaigns. Jade is a graduate of the University of Tennessee at Chattanooga.
Senior Account Director, Feature Impact
Nancy is an experienced account leader who helps organizations connect their messages with the audiences that matter most. She handles media and communications initiatives for clients such as American Heart Association, American Kidney Fund, UNICEF and Healthy Family Project. Her perspective on mission-driven communications is informed in part by her 9 years with the American Red Cross, where she developed a deep appreciation for the unique challenges nonprofit organizations face in raising awareness, engaging supporters and advancing their missions. Known for her collaborative approach, Nancy works closely with cross-functional teams to deliver solutions that support client priorities while driving meaningful, measurable outcomes. She is passionate about improving processes, enhancing the client experience and finding creative ways to bring ideas to life.
VP, Client Relations
Jim O’Reilly is Vice President of Client Relations. He’s been with 4media group since 2018 and has more than 20 years of experience in the PR service area. Among his specialties is working to tell the stories of healthcare associations. Prior to this, Jim worked in broadcast news in Philadelphia and Lancaster, PA. He’s a graduate of Temple University in Philadelphia and currently serves as immediate past president of the Publicity Club of Chicago.
VP, Client Relations
With over 20 years of experience, Heather specializes in empowering healthcare clients to effectively connect with their audiences through integrated multichannel solutions. Previously a Strategist at MultiVu, she crafted and executed a wide range of branded and unbranded healthcare campaigns. Heather has led successful initiatives focused on disease awareness, brand amplification, FDA approvals, and more. By combining traditional media strategies with innovative digital approaches, she consistently ensures that each campaign is a success. Driven by a passion for impactful storytelling, she energizes 4media4health by continually seeking strategic ways to elevate our clients’ healthcare communication.
SVP, Client Relations
Reni Mitchell brings more than 25 years of specialized experience to healthcare public relations, having led successful campaigns for some of the industry’s top pharmaceutical and healthcare companies. Prior to joining 4media4health, Reni served as the head of healthcare at MultiVu, a division of Cision PR Newswire, where she honed her skills in delivering impactful branded and unbranded campaigns. Her deep knowledge spans the complexities of both regulated and consumer health sectors, making her an invaluable partner for clients seeking strategic and results-driven communications.
At 4media4health, Reni has embraced innovative tools like Atomik Research and collaborates closely with expansive in-house teams to deliver comprehensive media solutions. She excels at blending traditional public relations and broadcast tactics with cutting-edge digital strategies, ensuring each campaign not only meets but exceeds KPIs. Known for her client-centric approach, Reni is readily available to strategize, troubleshoot, and deliver tailored solutions that drive measurable success.
VP, Client Relations
Peter is based in Washington, D.C. and handles business development and account management for his clients, which include government agencies and the nation’s top trade associations, non-profits, public relations and marketing agencies and government agencies.
Before joining 4media, Peter served as a Divisional VP for MultiVu, a Cision company. During his career, Peter has developed and implemented national awareness campaigns for clients, including US Department of Health and Human Services (HHS), Federal Communications Commission, US Army, US Veterans Administration, Salvation Army, USA Today, Coca-Cola, the Ultimate Fighting Championship (UFC), and NASCAR, among others.
Peter received a BA from Saint Anselm College in Political Science with a certificate in Russian Studies. He lives in Washington, D.C. with his wife and three sons, Pete, Philip and Sam, and their one-eyed rescue Pitbull, Layla.
VP, Client Relations
With 20+ years of newsroom, broadcast, PR, and media relations experience, Zach has covered politics, public affairs, and public policy issues as a statehouse public radio reporter in Tallahassee. Since 2006, he has led client media campaigns, managing publicity and broadcast interviews from notable events, including the DNC, large policy conferences, the Consumer Electronics Show, the Super Bowl, and major auto shows nationwide. Zach’s background spans corporate, non-profit, association, government, and issue advocacy clients, making him adept at helping clients communicate with key audiences through the media. He earned his B.S. in Telecommunications from the College of Journalism and Communications at the University of Florida. A native of the DC area, Zach resides in Reston, VA.
Chief Client Officer
As a member of Executive Leadership, Laura oversees new business development and client experience. She also handles media and communications strategy for clients such as AARP, Elevance Health and Prevent Cancer Foundation. Laura began her career at Target Video News, where she focused on video and media relations for brands, government agencies and non-profits. In 1996, she founded OnCue Productions, and in 2000, sold the company to News Broadcast Network. After a decade running operations at NBN, Laura joined public relations and marketing company Definition 6 as Managing Director. Laura’s work in public affairs has won numerous awards, including several Telly Awards, the New York Television and Film Festival’s Gold World Medal, a Communicator Award, an Anthem Award, an Anvil Award and two Nonprofit Communications Awards.
EVP, Client Relations
Susan is the founder of News Generation, a premier media relations firm which she launched in 1997 and sold to 4media group in April of 2020. Apgood is an EVP of client relations and focuses on connecting D.C.-based clients with media looking to get their story told. Apood’s passion is in public affairs and issue-based work that allows consumers to make better decisions about their finances, health and overall well-being. She earned her MBA in finance from American University and BA in economics from George Washington University.
