Healthcare Public Relations & Communication Strategies

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About 4media4health

Launched in November 2023 by 4media group, 4media4health is led by industry veterans Reni Mitchell, Laura Pair, Heather Schwanke and Jim O’Reilly. This division emphasizes a data-driven, tactical approach to healthcare public relations, leveraging internal expertise across various disciplines to deliver superior client service and impactful results. The team is dedicated to creating highly specialized healthcare communications strategies that are informed by comprehensive data analysis and targeted messaging, ensuring that each campaign resonates effectively with its intended audience.

Let 4media4health help!

4media4health leverages internal subject matter experts across intelligence, content, design and communications. This enables the group to flexibly augment a client’s own team on a tactical or annual basis with 4media’s partner+ experience, providing exceptional service and value for clients. This integrated approach enables 4media4health to outperform strategies formed through traditional PR tactics alone.

Our Areas of Expertise

Our data-driven, innovation-led teams deliver impactful strategies for leading healthcare brands across specialized areas within our core practice divisions: Medical Experts, Public Engagement, Business Relations, and Community Outreach.

Media Relations
Regulatory Compliance
Broadcast PR
FDA Approvals
Crisis Communications
Media Training

Strategic Communications
Content Development
Event Management
Market Research
Advocacy & Public Affairs
Internal Communications

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4media4health Beneﬁts:

Identify target audience:

Utilizing mapping and spatial analytics technology, our team can drill down to specific markets enabling us to gather data about their demographics, interests, and behavior.
Gather data

Layering location-specific data with insights gleaned from demographic surveys, first- and third-party data analysis, local economics and environment reveal a detailed picture of a business’s potential audience and communications strategy.
Analysis

Data reveals trends and patterns. It can confirm instincts but also completely upend ingrained beliefs, leading to increasingly successful campaigns that resonate with audiences.
Targeted Messaging

Based on methodical analysis, teams create targeted marketing messages that are relevant, specific, and timely.
Content and resources

Develop and execute marketing campaigns that reach your target audience across a variety of channels. Graphic and web design professionals can work as an extension of your in-house team to create high-quality content, manage your social media accounts, and run paid advertising campaigns.
Earned media

A deep bench of experienced media relations professionals across all mediums enables firms to maximize earned media potential.

Our 4media4health Team

Reni Mitchell

SVP, Client Relations

Reni Mitchell brings more than 25 years of specialized experience to healthcare public relations, having led successful campaigns for some of the industry’s top pharmaceutical and healthcare companies. Prior to joining 4media4health, Reni served as the head of healthcare at MultiVu, a division of Cision PR Newswire, where she honed her skills in delivering impactful branded and unbranded campaigns. Her deep knowledge spans the complexities of both regulated and consumer health sectors, making her an invaluable partner for clients seeking strategic and results-driven communications.

At 4media4health, Reni has embraced innovative tools like Atomik Research and collaborates closely with expansive in-house teams to deliver comprehensive media solutions. She excels at blending traditional public relations and broadcast tactics with cutting-edge digital strategies, ensuring each campaign not only meets but exceeds KPIs. Known for her client-centric approach, Reni is readily available to strategize, troubleshoot, and deliver tailored solutions that drive measurable success.

Laura Pair

Chief Business Officer

As a member of the Executive Team, Laura oversees new business development and overall client experience. She also handles the media and comms strategy for clients such as AARP, Elevance Health and Prevent Cancer Foundation. Laura began her career at Target Video News, where she focused on video and media relations for brands, government agencies and non-profits. In 1996, she founded OnCue Productions, and in 2000, sold the company to News Broadcast Network. After a decade running operations at NBN, Laura joined public relations and marketing company Definition 6 as Managing Director. Laura’s work has won numerous awards, including several Telly Awards, the New York Television and Film Festival’s Gold World Medal, a Communicator Award, an Anthem Award, an Anvil Award and two Nonprofit Communications Awards.

Heather Schwanke

VP, Client Relations

With over 20 years of experience, Heather specializes in empowering healthcare clients to effectively connect with their audiences through integrated multichannel solutions. Previously a Strategist at MultiVu, she crafted and executed a wide range of branded and unbranded healthcare campaigns. Heather has led successful initiatives focused on disease awareness, brand amplification, FDA approvals, and more. By combining traditional media strategies with innovative digital approaches, she consistently ensures that each campaign is a success. Driven by a passion for impactful storytelling, she energizes 4media4health by continually seeking strategic ways to elevate our clients’ healthcare communication.

Jim O’Reilly