INFLUENCER MARKETING STRATEGY BASICS: WHAT IS INFLUENCER MARKETING?
Following recent discussions about a possible ban on prescription drug commercials on television, the pharmaceutical advertising landscape is under scrutiny.
4MEDIA GROUP LAUNCHES TWO NEW PRODUCT PACKAGES, AMPLIFYING YOUR MESSAGE AND GETTING MORE EYES & EARS ON YOUR VIDEO CONTENT
Do you ever struggle to get the reach you want with your video content and wish you had an ‘easy’ button to reach a larger audience? Has your brand ever wanted to join a co-op media tour but needed an alternative at the last minute?
AMPLIFY YOUR REACH WITH RADIO MEDIA TOURS
Your brand’s newsworthy story is best told through your spokesperson engaging with the community at the right place and the right time and then amplifying this message through targeted distribution.
4MEDIA GROUP RECEIVES HONORABLE MENTION IN RAGAN’S VIDEO, VISUAL & VIRTUAL AWARDS
4media group is excited to announce that one of its Public Service Announcements (PSAs) received an Honorable Mention in the Public Awareness/Service Video category in Ragan’s Video, Visual & Virtual Awards.
4MEDIA GROUP CELEBRATES YEAR OF MILESTONE GROWTH
4media group announced today that 2024 was a year of significant growth and achievement resulting in industry awards, increased customer acquisition and broadcast services revenue growth of 17%.
THE FUTURE OF PHARMACEUTICAL ADVERTISING: ADVICE FOR HEALTHCARE COMMS PROFESSIONALS
Following recent discussions about a possible ban on prescription drug commercials on television, the pharmaceutical advertising landscape is under scrutiny.
WHEN LIVES ARE ON THE LINE, USE LOCALIZATION TO REACH PEOPLE WHERE THEY ARE
When health care messaging is generalized, it risks being irrelevant ─ or even worse ─ rejected. Instead, localization allows you to speak directly to a community’s needs, fears and values.
What is a Satellite Media Tour?
Date: 30 Nov 2018 (Updated on: 20 Dec 2024) If you work in PR or corporate communications, you’ve likely heard the term Satellite Media Tour (SMT). But what exactly does it mean? A Satellite Media Tour (SMT) is a strategic broadcast PR tool designed to help brands, organizations and non-profits deliver their message effectively through a se...
SMT TALENT TIPS: HOW TO MAKE YOUR MEDIA TOUR SHINE
If you're investing time and money into a Satellite Media Tour (SMT), you want to make sure you're getting the most out of it.
HOW TO BE A GOOD PARTNER TO YOUR CLIENT PARTNER(S)
It's no secret that relationships that work well have great communication. When and how you communicate, however, is critically important in both maintaining and growing those relationships.