THE FUTURE OF PHARMACEUTICAL ADVERTISING: ADVICE FOR HEALTHCARE COMMS PROFESSIONALS
Following recent discussions about a possible ban on prescription drug commercials on television, the pharmaceutical advertising landscape is under scrutiny.
WHEN LIVES ARE ON THE LINE, USE LOCALIZATION TO REACH PEOPLE WHERE THEY ARE
When health care messaging is generalized, it risks being irrelevant ─ or even worse ─ rejected. Instead, localization allows you to speak directly to a community’s needs, fears and values.
What is a Satellite Media Tour?
Date: 30 Nov 2018 (Updated on: 20 Dec 2024) If you work in PR or corporate communications, you’ve likely heard the term Satellite Media Tour (SMT). But what exactly does it mean? A Satellite Media Tour (SMT) is a strategic broadcast PR tool designed to help brands, organizations and non-profits deliver their message effectively through a se...
SMT TALENT TIPS: HOW TO MAKE YOUR MEDIA TOUR SHINE
If you're investing time and money into a Satellite Media Tour (SMT), you want to make sure you're getting the most out of it.
HOW TO BE A GOOD PARTNER TO YOUR CLIENT PARTNER(S)
It's no secret that relationships that work well have great communication. When and how you communicate, however, is critically important in both maintaining and growing those relationships.
4MEDIA GROUP LAUNCHES 4MEDIA 4PUBLICAFFAIRS, SOLIDIFYING COMMITMENT TO BEST-IN-CLASS PUBLIC AFFAIRS COMMUNICATIONS FOR CLIENTS
4media group is pleased to announce its newest department, 4media 4publicaffairs. This announcement is the culmination of a years-long mission to align the best talent in pursuit of offering superior, highly specialized public affairs-focused services to our clients.
ATOMIK RESEARCH LAUNCHES OMNIBUS, INCREASING SURVEY OPTIONS FOR CLIENT-PARTNERS
Atomik Research U.S., the full-service creative market research company within 4media group, today launches the Atomik Omnibus.
2024 Election Strategy: Traditional + Digital Outreach
In the fast-paced arena of electoral politics, securing media coverage on television and radio can significantly impact campaign visibility and audience engagement.
BREAK THROUGH THE CAMPAIGN CLUTTER: TIPS FOR SECURING EARNED BROADCAST MEDIA DURING A PRESIDENTIAL ELECTION
The months leading up to a presidential election can be a challenging time to secure earned media coverage. While media does focus heavily on the election, this should not be a reason to hold off on your broadcast media outreach.
BENEFITS OF A ONE-STOP SHOP FOR PUBLIC SERVICE ANNOUNCEMENTS: MAXIMIZE IMPACT, MINIMIZE HASSLE
Public Service Announcements (PSAs) are powerful tools for raising awareness and sparking action. But crafting a compelling message is just the first step.