The PR industry is built upon organic and earned media coverage. Our Co-Op Satellite media tours (SMTs) place several relevant non-competing brands together in one SMT, allowing the clients to tell a more rounded story, and increasing the potential for pickup. This earned media coverage is not only cost effective, but often has more hits and generates more reporter interest.
ARE CO-OPS RIGHT FOR MY BRAND?
Co-ops are likely to produce organic viewership because the content we create resonates with the audience, and the media influencer keeps them engaged. We guarantee interviews and impressions because we know that the stories we put together and the talent we hire have media appeal.
If your story has commercial elements, a Co-op Satellite Media Tour is perfect for you. You would only provide the product and messaging; our team does the rest. We fully coordinate, book, and produce each tour. Following the tour, we provide our clients with a final report including audience reach. Sharing the segment means a better flow editorially, more useful information for the audience and thus their own message is strengthened by partnering up with non-competitive, but complementary brands.
WHEN SHOULD I JOIN A CO-OP?
The earlier, the better! Many of our Co-op SMT spots go quickly due to the popularity of the influencers and quality of brands that are attracted to the tour. Therefore, we encourage brands to secure their product category quickly.
The best thing about a Co-op is the cost and the strength a brand garners by co-branding. Partnering with another brand can double or quadruple your potential audience. The best Co-ops happen when brands trust the process, craft wonderful messaging and capitalize on the partnership with the other sponsors and our credible spokespeople. If you’re looking for a media tactic to save costs and drive an organic story with other complementary brands, a Co-op Satellite Media Tour is for you. Our team is comprised of seasoned pros who would love to help you out!