Republic Services, one of 4media group’s partner+ clients, wanted to bust recycling myths while increasing engagement with their social media followers, educating the public and having fun! The teams worked together brainstorming ideas for a series of branded short Instagram reels called “Reel Recycling” that would be posted over a 6+ month period.
Midway through the campaign, 4media adapted the creative approach to keep the series fresh and consistent across all 22 installments. When live-action wasn’t an option for the final phase, the team seamlessly pivoted to animation and motion graphics to keep the content engaging and on-brand.
Solutions:
- Pre-production coordination and creative for 22 social reels
- Cinematic-style HD video shoot with producer
- Social video editing
- Instagram amplification
The 4media Difference:
- 2,276,305 impressions (more than double the goal of 1.1 million)
- Digital boosting campaign achieved 31,052 link clicks (more than triple the goal of 10,000)
- 3.72% CTR overall (industry standard is ~1.50% – 3.00%)
- Highest CTR on one of the reels was 14.86%
- Highest number of impressions on one reel was 309,644
- High engagement overall: 3,272 post reactions; 159,029 post engagements; 233 post saves; 632 post shares; 321 post comments; 735,897 accounts reached
- Top performing DMA: Chicago; top performing age: 65+
