Does Gen Z consume local news - and if so, where? Delve into the latest topics that are resonating with them and how they're consuming it, straight from the front lines of the media relations desk.
Securing an FDA approval is a landmark achievement, and maximizing its impact requires effective communications planning. Initiating your PR efforts for awareness of the condition or disease well before FDA approval is crucial for building a strong foundation.
Securing an FDA approval is a landmark achievement, and maximizing its impact requires effective communications planning. Initiating your PR efforts for awareness of the condition or disease well before FDA approval is crucial for building a strong foundation.
Non-profit medical associations play a key role in healthcare: advocating for policy changes, conducting medical research, publishing studies, creating awareness for their causes and educating the public.
Following recent discussions about a possible ban on prescription drug commercials on television, the pharmaceutical advertising landscape is under scrutiny.
Your brand’s newsworthy story is best told through your spokesperson engaging with the community at the right place and the right time and then amplifying this message through targeted distribution.
Following recent discussions about a possible ban on prescription drug commercials on television, the pharmaceutical advertising landscape is under scrutiny.
When health care messaging is generalized, it risks being irrelevant ─ or even worse ─ rejected. Instead, localization allows you to speak directly to a community’s needs, fears and values.
Date: 30 Nov 2018 (Updated on: 20 Dec 2024) If you work in PR or corporate communications, you’ve likely heard the term Satellite Media Tour (SMT). But what exactly does it mean? A Satellite Media Tour (SMT) is a strategic broadcast PR tool designed to help brands, organizations and non-profits deliver their message effectively through a se...
If you're investing time and money into a Satellite Media Tour (SMT), you want to make sure you're getting the most out of it.
