REACHING YOUR CUSTOMERS WHERE THEY ARE: THE BENEFITS OF NATIVE ADVERTISING
With the ever-changing nature of the marketing world, it is vital that the ways we communicate are innovative, data-driven, and successful.
THE FOUR CORE ELEMENTS OF ANY PUBLIC RELATIONS CAMPAIGN
New projects and campaigns are fun, mostly because they’re new. But as with any project, there are core elements that are essential for the successful execution of a public relations campaign. Let’s talk more about these key elements. RESEARCH Research is the foundation for your campaign. It shows why you are undertaking this project an...
PLANNING AND EXECUTING LIVE EVENTS AS PANDEMIC RESTRICTIONS ARE EASED
When the COVID-19 pandemic was declared a year ago and the world went on lockdown, an untold number of live events – from local culinary festivals and charity marathons to large scale sporting events and concert tours – were abruptly cancelled. And just as abruptly, media relations and PR firms had to pivot and devise new and inventive wa...
MEDIA ALERT: KNOW YOUR EMBARGO BASICS
So, you have some big news, do you? We know the situation all too well. You’ve written your news release, you have your list of media contacts and now you’re trying to decide if you should embargo the release to the journalists on your list. For those who are new to the concept, an embargo is when a communications or public relations team s...
FOUR TIPS FOR MEDIA TRAINING A SPOKESPERSON
Media training a spokesperson is one of the best investments a company or organization can make. A disastrous media interview can severely tarnish your brand and effect your bottom line. Here are four quick tips when it comes to training a spokesperson. 1. Talking in Memorable and Newsworthy Soundbites Whether it’s television or radio, p...
GUARANTEED MEDIA TACTIC – WORTH THE HYPE?
A Guaranteed Media Tactic (GMT) is a paid public relations method. It is fully scalable and controlled. This tactic ensures that key messages are delivered in pre-made 60-second audio and video packages. placed on radio, TV, and online outlets. To learn more about GMTs, we met online with Alex Hinojosa. He is the EVP of Insights & Integrated...
4MEDIA GROUP INTRODUCES MEDIA TRAINING SERVICES
4media group trains top corporate executives, company spokespersons, and media representatives to successfully deliver key messages to local, regional, and national broadcast media. WHAT WE DO: Prior to training, we work with your PR and Communications team to craft messages and sample questions to be used throughout the sessions. When working ...
DIVERSIFY PUBLIC RELATIONS TACTICS TO MEET YOUR CLIENT’S GOALS
You wouldn’t use the same dipping sauce for every meal regardless of the food, would you? Caramel sauce may go well with desserts, but does it pair well with tacos or salad? It’s the same concept for public relations; different situations require different tactics, and sometimes multiple tactics together, like mixing different sauces and spices...
FROM VIEWERSHIP TO TIMING – HOW TO GET THE MOST FROM YOUR CO-OP SATELLITE MEDIA TOURS
The PR industry is built upon organic and earned media coverage. Our Co-Op Satellite media tours (SMTs) place several relevant non-competing brands together in one SMT, allowing the clients to tell a more rounded story, and increasing the potential for pickup. This earned media coverage is not only cost effective, but often has more hits and gene...
RMTS AND SMTS: THE IMPORTANCE OF LOCAL NEWS VIEWERSHIP
Local news caters to regional and local communities, focusing on events and issues that are important to citizens in each area. Often, local stations will broadcast national news as well as local news, depending on the pertinence of the information. According to Atomik Research, our in-house research division, more than half (56%) of Americans ...