As seasoned Broadcast Public Relations professionals here at 4media group, we don’t just manage your media tour or distribution; we also follow through with providing our clients with comprehensive audience reports. These reports are designed to provide you with up to date numbers for every placement and links to online postings, airchecks for TV and radio, as well as metrics for social and native media amplification.

We know its important that our clients see results as soon as possible, and remain updated throughout the process with regular reporting throughout the duration of their campaign, no matter the tactic.

TUNE IN ON TV

One thing we pride ourselves on at 4media is transparency. That is why we provide our clients with two numbers for TV airings. We report the Nielsen number provided by our monitoring service, as well as the Satellite Media Tour industry multiplier of 3.5. This way you can decide what best reflects and fits your goals, and we are always willing to modify the report to meet your needs.

DON’T UNDERESTIMATE RADIO

While many think that radio is a dying medium, its been found year after year that radio in fact, often generated a larger audience than TV. One option offered for our media tours is an Audio New Release (ANR). This is separate from our radio interviews and is distributed to over 500 radio stations across the United States.

THE WORLD WIDE WEB

Some media tours will include interviews with websites. Whether this is a video interview or an article, we will include updated links as the postings go up. Some TV and radio outlets will also post online along with the regular airing.

Online numbers are a little different than TV and radio. There is not an “audience number” for a website. Instead, we provide you with the Unique Visitors per Month (UVM).

THE AGE OF DIGITAL MEDIA

Not to be forgotten, digital media, whether it be Native Media Amplification or Social Media Amplification is another tactic often used to increase the reach of projects, ranging from Satellite Media Tours to traditional PR.  Native tactics allow the opportunity for a client’s message to reach its desired audience in spaces across the internet and online.

Results for digital are carefully tracked and measured via impressions and/or traffic driven to a client’s website or article (clicks).

CONSISTENT, RELIABLE REPORTS

With our reports, we aim for accuracy and clarity. It’s important that our clients have the most up-to-date and reliable information to know just how well their distribution or media tour did. We are always open to answer questions about our reporting process, and we remain flexible on report updates. Let our team of broadcast public relations professionals accommodate you.